How I Built a $10,600/mo SMMA (While Working 9-5)

How I Built a $10,600/mo SMMA (While Working 9-5)

In today’s digital age, Social Media Marketing Agencies (SMMA) have emerged as lucrative business opportunities. Many aspiring entrepreneurs dream of building successful SMMA ventures but often struggle to find the time and resources to get started while juggling their day jobs. In this article, we’ll share the inspiring journey of how one individual managed to build a $10,600/month SMMA while working a 9-5 job. Learn from their experience and valuable insights as we explore the key steps that led to their success.

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How I Built a $10,600/mo SMMA (While Working 9-5)
  • Finding the Right Niche:

The first step in building a successful SMMA is to identify the right niche. This individual wisely chose a niche they were passionate about and had some prior knowledge and expertise in. Passion for the niche helped them stay committed and motivated despite the demanding schedule of their day job. It is crucial to pick a niche where there is a demand for marketing services and room for growth.

  • Building a Strong Brand:

With a niche in mind, the next step was to establish a strong brand identity. They created a professional website, a visually appealing logo, and cohesive branding across all social media platforms. A well-defined brand helps build trust with potential clients and sets the foundation for future growth.

  • Leveraging Social Media:

Since the business was about social media marketing, the individual understood the power of using these platforms for self-promotion. They utilized LinkedIn, Instagram, and Facebook to showcase their expertise, share valuable content, and engage with their target audience. Consistency and authenticity in their posts helped them gain followers and credibility within their niche.

  • Networking and Client Acquisition:

Networking played a crucial role in growing the SMMA while working a full-time job. The individual attended industry events, joined relevant online communities, and reached out to potential clients. Building strong relationships and offering value to prospects gradually brought in their first few clients.

  • Time Management and Workflow Optimization:

Balancing a 9-5 job with building an SMMA required impeccable time management. The individual set aside dedicated hours every day for their business and optimized their workflow. Automation tools, project management software, and outsourcing certain tasks helped them efficiently manage their workload.


Building a $10,600/month SMMA while working a 9-5 job is undoubtedly a remarkable achievement. The journey of this individual teaches us valuable lessons about determination, passion, and effective time management. Finding the right niche, establishing a strong brand, leveraging social media, networking, and optimizing workflow are the key steps that led to their success.

If you aspire to build your SMMA while working full-time, remember that it won’t be easy, but it is possible with dedication and hard work. Be prepared to make sacrifices and invest time and effort into nurturing your business. Remember that success takes time, and persistence is key. So, take inspiration from this story, define your niche, and embark on the journey of building your own successful SMMA!

Finding the Right Niche

A niche is a specific market segment within a larger market. When you find the right niche for your business, you can focus your efforts on serving a specific group of people with specific needs. This can make it easier to market your products or services, build a loyal customer base, and achieve your business goals.

Here are 7 steps to help you find the right niche for your business:

  1. Identify your interests and passions. What are you passionate about? What do you enjoy doing in your free time? What are you knowledgeable about? These are all good starting points for finding a niche that you’re interested in and that you’re well-suited to serve.
  2. Consider your skills and experience. What skills do you have that you can use to help others? What experience do you have that can give you a competitive edge? These factors can also help you narrow down your options and find a niche that’s a good fit for you.
  3. Do some research on potential niches. Once you have a few ideas, start doing some research to see if there’s a market for them. Look at online forums, social media groups, and industry publications to see what people are talking about. You can also use keyword research tools to see how many people are searching for terms related to your niche.
  4. Identify your target audience. Who are you trying to reach with your business? What are their needs and wants? Once you know who your target audience is, you can tailor your products or services to meet their specific needs.
  5. Analyze the competition. Who are your competitors? What are they doing well? What are they doing poorly? Analyzing the competition can help you identify opportunities to differentiate your business and stand out from the crowd.
  6. Consider the size of the market. How big is the market for your niche? Is it growing or shrinking? The size of the market will affect your chances of success, so it’s important to choose a niche that has a large enough market to support your business.
  7. Test your idea. Once you’ve found a niche that you’re interested in, don’t be afraid to test your idea. Create a landing page or start a social media campaign to see if there’s interest in your products or services. This will help you gauge the demand for your niche and make sure that it’s a good fit for your business.

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Building a Strong Brand

A strong brand is essential for any business that wants to succeed. A well-defined brand can help you attract new customers, build loyalty with existing customers, and command a premium price for your products or services.

Here are 7 key steps to building a strong brand:

  1. Define your brand identity. What is your brand’s purpose? What are your brand’s values? What is your brand’s personality? Answering these questions will help you create a clear and consistent brand identity that customers can relate to.
  2. Create a strong brand name and logo. Your brand name and logo are the visual representation of your brand. They should be memorable, easy to pronounce, and relevant to your brand’s identity.
  3. Develop a strong brand message. What do you want your brand to say to your customers? Your brand message should be clear, concise, and persuasive. It should also be consistent with your brand identity.
  4. Deliver a consistent brand experience. Your brand experience is the sum of all the interactions that customers have with your brand. This includes your website, your marketing materials, your customer service, and your products or services. Every touchpoint should reinforce your brand identity and message.
  5. Be authentic. Customers can spot a fake from a mile away. Be genuine and authentic in your brand messaging and interactions with customers. This will build trust and loyalty.
  6. Stay relevant. The world is constantly changing, so your brand needs to change with it. Keep your brand message and experience fresh and relevant to your target audience.
  7. Measure your brand performance. It’s important to track your brand’s performance so you can see what’s working and what’s not. Use metrics like brand awareness, brand preference, and brand loyalty to measure your brand’s success.

Leveraging Social Media

Social media is a powerful tool that can be used to reach a large audience, build relationships with customers, and grow your business. By leveraging social media effectively, you can:

  • Increase brand awareness: Social media can help you get your brand in front of a wider audience. When you post interesting and engaging content, people will start to see your brand as a trusted source of information.
  • Build relationships with customers: Social media is a great way to connect with your customers on a personal level. By responding to their comments and questions, you can build relationships that will lead to repeat business.
  • Generate leads: Social media can be used to generate leads for your business. When people see your content and are interested in learning more, they can click on a link to your website or contact you directly.
  • Drive sales: Social media can be used to drive sales for your business. By offering discounts, coupons, or free trials, you can encourage people to buy your products or services.
  • Provide customer service: Social media can be used to provide customer service for your business. By responding to customer complaints and questions, you can show that you care about their needs and that you’re committed to providing excellent service.
  • Promote your events: Social media can be used to promote your events. By creating event pages and inviting people to attend, you can reach a large audience and generate excitement for your event.
  • Gather customer feedback: Social media can be used to gather customer feedback. By asking questions and soliciting feedback, you can learn what your customers think about your products or services and how you can improve them.

Here are 7 tips for leveraging social media effectively:

  1. Choose the right platforms: Not all social media platforms are created equal. Choose the platforms that your target audience is most likely to use.
  2. Create high-quality content: Your content should be interesting, engaging, and informative. If your content is not good, people will not engage with it.
  3. Be consistent: Post regularly and consistently on social media. This will help you keep your audience engaged and coming back for more.
  4. Use social media analytics: Social media analytics can help you track your progress and see what’s working and what’s not. Use this information to improve your social media strategy.
  5. Be social: Engage with your audience on social media. Respond to their comments and questions, and participate in conversations.
  6. Run social media contests and giveaways: Social media contests and giveaways are a great way to generate excitement and engagement for your brand.
  7. Partner with influencers: Partnering with influencers can help you reach a wider audience and get your brand in front of new people.

Networking and Client Acquisition

Networking is the process of building relationships with people who can help you achieve your goals. In the context of business, networking can help you acquire new clients, find new partners, and get your foot in the door with potential customers.

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Here are 7 tips for networking and client acquisition:

  1. Be intentional. Don’t just go to networking events and hope to meet new clients. Have a specific goal in mind, such as meeting a certain number of people or finding a specific type of client.
  2. Be prepared. Have business cards, a portfolio, or other materials that you can share with potential clients. Be prepared to answer questions about your business and what you offer.
  3. Be genuine. People can spot a fake from a mile away. Be genuine in your interactions with people and they’ll be more likely to remember you and want to do business with you.
  4. Be helpful. Don’t just focus on what you can get out of networking. Be helpful to others and they’ll be more likely to help you in return.
  5. Follow up. After you meet someone at a networking event, send them a thank-you note and follow up with them a few days later. This will help you stay top of mind and keep the conversation going.
  6. Be patient. Networking takes time. Don’t expect to meet a new client at every event you go to. Just keep networking and eventually you’ll start to see results.
  7. Use technology. There are a number of online networking platforms that can help you connect with potential clients. Use these platforms to your advantage and expand your reach.

Time Management and Workflow Optimization

Time management and workflow optimization are essential skills for anyone who wants to be productive and efficient. By managing your time effectively and optimizing your workflow, you can get more done in less time and achieve your goals more quickly.

Here are 7 tips for time management and workflow optimization:

  1. Set goals and priorities. What do you want to achieve? What are your priorities? Once you know what you want to achieve, you can start to plan your time and workflow accordingly.
  2. Break down large tasks into smaller ones. Large tasks can be daunting and overwhelming. Break them down into smaller, more manageable tasks that you can complete one at a time.
  3. Estimate how long each task will take. This will help you create a realistic timeline for completing your work.
  4. Prioritize your tasks. Not all tasks are created equal. Prioritize your tasks so that you focus on the most important ones first.
  5. Set deadlines for yourself. Deadlines can help you stay on track and avoid procrastination.
  6. Take breaks. It’s important to take breaks throughout the day to avoid burnout. Get up and move around, or take a few minutes to relax and clear your head.
  7. Automate tasks whenever possible. There are a number of tools and software that can help you automate tasks, freeing up your time for more important things.

I appreciate you reading my full article, How I Built a $10,600/mo SMMA (While Working 9-5)


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